Wilson Research Group, LLC was established by Larry Wilson as an outgrowth of a long standing commitment to improve products and services through research. The company's first clients were leading magazines in the computer and publishing industries. We conduct 30-50 studies a year and have surveyed millions of people.
Before establishing the Wilson Research Group, LLC, Larry was involved in both publishing and software development. He has held positions of Sponsoring Editor, Associate Publisher, Senior Editor, Managing Editor, and Senior Researcher, and was the publisher of a national best seller.
A Personal Statement
Market research can make a huge difference in the quality of products and services offered. But research data and numbers, good or bad, do not make decisions. People make decisions.
Using the standard tool of our trade, the normal curve, you might randomly take ten business managers and give them a copy of the same research data. Two will likely interpret the research in a way that minimizes its value, six will likely interpret the data in a way that will yield some beneficial results, and two will interpret the data in such a way as to yield spectacular results. Spectacular results require unusual sensitivity, insight, and focus.
We try hard to provide our clients with every possible assistance to achieve spectacular results. We do this through our reports, and our willingness to sift through the data with our clients, guiding, teaching, analyzing--going the extra step to provide the tools for further research.
Many of our original clients were naive about market research when they launched their first study, but now have gained substantial sophistication in using market research effectively. We take pride in developing that relationship, and in the growth of our clients' professional use of market research to achieve truly spectacular results.