Brainy Decisions

I just finished a book I highly recommend by Jonah Lehrer on “How We Decide”, something that market researchers, among others, should look into. There is good stuff in there on focus groups, how distressful situations need prefrontal-lobe concentration, how emotions can sometimes interfere and other times aid in making decisions, how complex decisions that…

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Americans Are Giving Research Shows

As of January 18, 2010, two-thirds of U.S. adults (64 percent), and an even higher percentage of African-Americans (81 percent), have given or plan to give to relief efforts following the earthquake in Haiti, according to a survey conducted by Zogby Interactive, a Utica, N.Y., research company. Interesting aside: Jonah Lehrer in “How We Decide”…

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Communicating With Designers

As a former product marketing manager (acquistions editor) in the publishing world, I have worked with many a designer on book jackets, book design and artwork. I have always wondered why it was so difficult to get the designer to see what it was that I wanted in a design. Of course I was usually…

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New Article

I got my latest article published on EzineArticles.  Here it is if you are interested.  Here is the orig link: http://ezinearticles.com/?id=2552698 Top 10 mistakes in conducting online market research 1. Not knowing what you don’t know Its easy to do online surveys these days. Too easy. It may be so cheap and easy that you…

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