Wilson Research Group Blog Day: January 25, 2010

Day: January 25, 2010

Brainy Decisions

I just finished a book I highly recommend by Jonah Lehrer on “How We Decide”, something that market researchers, among others, should look into. There is good stuff in there on focus groups, how distressful situations need prefrontal-lobe concentration, how emotions can sometimes interfere and other times aid in making decisions, how complex decisions that…

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Americans Are Giving Research Shows

As of January 18, 2010, two-thirds of U.S. adults (64 percent), and an even higher percentage of African-Americans (81 percent), have given or plan to give to relief efforts following the earthquake in Haiti, according to a survey conducted by Zogby Interactive, a Utica, N.Y., research company. Interesting aside: Jonah Lehrer in “How We Decide”…

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