Author: admin

Market Intelligence at Market Speed

We need to “comprehend, shape, adapt to, and in turn be shaped by an unfolding, evolving reality that is uncertain, ever-changing and unpredictable.” John Boyd, creator of the “OODA Loop.” Have you ever had the experience of seeing a market research report and saying, WOW! that is interesting – I only wish I had known…

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DDD vs. HIPPOs

Is your company’s direction based on DDD or HIPPOs? You are likely losing ground if it is not DDD-based. Translation: MIT’s Sloan School has researched and reported that “data driven decision-making” (DDD) is more effective than “highest paid persons opinions” (HIPPOs). Finally, we have some objective evidence that DDD works, it increases profits, sales, and…

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Communicating With Designers

As a former product marketing manager (acquistions editor) in the publishing world, I have worked with many a designer on book jackets, book design and artwork. I have always wondered why it was so difficult to get the designer to see what it was that I wanted in a design. Of course I was usually…

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